DELL - MORE THAN TECHNOLOGY - "THE FRESHMAN"
In the More Than Technology series, our goal was to present our character's life from the perspective of their laptop - highlighting various interactions in a way that reinforces how modern life and technology are so inexorably intertwined. The series focuses on four friends whose narratives casually intersect. The series was widely embraced by Dell's Global Marketing Division, and several 30 second spots aired nationally in heavy rotation, culminating in several airings during the 2011 BCS Championship Bowl on NBC which had over 27 million viewers. Not bad for a series that began its life as a web video campaign.
The first commercial in our series focuses on a college freshman and how her Inspiron 14z plays an integral role in her social and academic life. Concepts we wanted to focus on here were connectivity, portability and general academic use.
DELL - MORE THAN TECHNOLOGY - "THE MUSICIAN"
The second spot in our series promotes Dell's new XPS 14z - a sleek, stylish laptop that couples a compact body with processing power. The spot follows the story of an aspiring musician/graphic designer as he goes through the process of making his music - from recording on his laptop at home, to mixing with a producer in the studio, to creating his concert flyers in photoshop to performing at a live venue. Conceptually, we wanted to highlight the versatility, style, and performance of the XPS 14z in a way that was dynamic, engaging and organic to the storyline.
Below is the 30 second national spot which aired during the BCS Championship Bowl on NBC.
DELL - MORE THAN TECHNOLOGY - "THE SKATEBOARDER"
Our third spot returns to the Inspiron 14z, this time focusing on durability as well as portability. This spot also features the Dell Vostro 360 All In One Desktop computer. To strike an effective contrast between work and recreational use, we developed the story of a family-owned business where the Vostro is used in an administrative capacity for handling accounts and processing orders, while the Inspiron 14z is used by a young skateboarder to design board graphics for the shop, edit skate videos and keep in touch with friends online.
DELL - MORE THAN TECHNOLOGY - "THE INTERN"
Our final spot in the series highlights the Dell XPS 15 and its user - a young college student interning at a creative design firm. This spot introduces the XPS 15 as an affordable alternative to Apple's popular but expensive powerbook series. We wanted to integrate an emotional element into the storyline and connect two of the characters on a more personal level.
TILTED THUNDER - "THIS IS DERBY"
When we received this commission from Seattle's only banked track roller derby league, we knew there were several things we wanted the spot to accomplish. As a fledgling sport in an emerging market, we felt it was important to legitimize both the sport of roller derby as well as the brand of Tilted Thunder. For us, this meant presenting a story about effort and dedication to craft from the perspective of the athletes - from the rigorous training in the warehouses, through injuries and practice days, to preparing for game day and skating out into the arena like modern day gladiators - all while giving the viewer a glimpse into the unique personas of Tilted Thunder skaters. Stylistically, we wanted to mix solid production values with a gritty, kinetic feel that, we felt, was ultimately bold, exciting, inspiring and relevant.
ACUVUE - "SEE WHAT COULD BE"
We created this spec spot for the Poptent Agency's crowd sourced video competition for Acuvue Contact Lenses. We think it's a great example of a simple yet thoughtful concept with a cute, emotional twist. The spot not only became a finalist but also a Poptent staff favorite!
TEKK - "DERO VS. TEKK TRAINER"
When Tekk approached us to create a compelling web spot for their new cross training product, the Tekk Trainer, we knew it would be a challenge, but we couldn't turn down an opportunity to work with Major League Soccer 2011 MVP Dwayne DeRosario. The spot takes us through a training routine with DeRo as he faces off against the Tekk Trainer and uses it to challenge himself and improve his skills on the pitch in a variety of different ways. A 30 second version of the spot is currently airing nationally on Fox Sports.
ORANGE POLSKA - CERCE I ROZUM - SALT AND PEPPER
This international spot for Polish Telecom was part of a wildly popular campaign called Cerce i Rozum (Heart and Brain) that was developed by the Publicis Poland Agency. The campaign uses a mix of animation and live action to tell the story of two friends - a Heart and a Brain - who though always at odds, must both make the right decisions together regarding their internet and cable provider. Our directors worked on location in Warsaw, Poland - guiding the project conceptually from development, through production, post and delivery.
COMMUNITY FITNESS - BREATHE
We were commissioned by Community Fitness to put a series of videos together that showcased each of their fitness formats for use on their website. Above is one of ten exciting spots we created together with our client. In "Breathe" we present a heart racing glimpse into the many classes and instructors that form the backbone of the Community Fitness organization.
BEHAVIORAL HEALTH OF THE PALM BEACHES - HOPE STORIES - MACDONALD ODEN
We worked with the Mary Pomerantz Agency to create a campaign called "Hope Stories" for Behavioral Health of the Palm Beaches on location in West Palm Beach, FL. It was very inspiring to hear employees at the facility tell us about their recovery from drug addiction and how their experiences ultimately led them to help others. Our concept was to present an emotional snapshot of our conversation with each employee that would push click though traffic to the webpage HopeStories.com.
In our first spot featuring former Cleveland Browns football player Macdonald "Big Mac" Oden, we get to the core of how his recovery has affected his relationship with his father. It's simple, raw and eloquently spoken.
BEHAVIORAL HEALTH OF THE PALM BEACHES - HOPE STORIES - JERRY MURRAY
A snippet of Jerry Murray's powerful and sobering tale of how he overcame his addiction with the help of treatment.
BEHAVIORAL HEALTH OF THE PALM BEACHES - HOPE STORIES - TORI HODGE
A snippet of Tori Hodge's tale of addiction and recovery, highlighting some inspiring conversations she had with the program's director.
BEHAVIORAL HEALTH OF THE PALM BEACHES - HOPE STORIES - RANDY GRIMES
Former NFL player Randy Grimes shares a snippet of how the relationships in his life have benefitted from his recovery at the BHOP facility.
BEHAVIORAL HEALTH OF THE PALM BEACHES - HOPE STORIES - VANESSA MUELLER
A snippet of Vanessa Mueller's inspiring story of how she overcame her addiction to substance abuse and turned her life around, eventually becoming the Director of Guest Services at Behavioral Health of the Palm Beaches.
ADIDAS/ ACADEMY SPORTS - THE MEET UP
A collaboration between Attackships On Fire, Oregon based production company FunnelBox and Agency Non-Box led to this project for Adidas' new ClimaCool series and retailer Academy Sports. Shooting took place on location in Houston, TX where this spot aired regionally.
SIFF RENTON - 2012 PROMO - COMPILATION
We worked with Evil Slave to produce a series of web spots for the Seattle International Film Festival and the city of Renton. The comedy series features Renton natives and local celebrities Adam Gherke from Q13FOX News and the host of Evening Magazine John Curley as they pitch a ridiculous batch of movie ideas to Renton's Mayor (played by Paul Eenhoorn).
AEROPOSTALE - FALL 2011
We were commissioned by Pixelfire Productions to edit this spot for Aeropostale's 2011 Fall Line. Portions of the video were screened at the Aeropostale headquarters in New York's Times Square as part of the stores digital signage.
SEASIDE PALM BEACH - EXECUTIVE ALCOHOL AND DRUG REHABILITATION TV SPOT
A 30 second tv spot for Seaside Palm Beach focusing on the technological amenities that the facility provides to its executive clientele in West Palm Beach, Florida.
DELL - SMALL BUSINESS ACHIEVEMENT - SIZZLE REEL
We were commissioned by the newly minted Dell Blue Agency to create an engaging series that focuses on several small businesses in the Austin, Texas area. We shot on location in and around the city, and got a chance to work with and learn from so many driven and dedicated individuals. The series highlights the efforts of Austin Pets Alive, Qui Restaurant and Zach Theater and explores how technology helps these businesses to achieve their goals.
DELL - SMALL BUSINESS ACHIEVEMENT - AUSTIN PETS ALIVE
The first piece in our series features Austin Pets Alive, a pet rescue organization dedicated to keeping Austin a "No Kill" city. We spent two days on location with APA's dedicated staff, learning about their lives, goals and the animals that they work so hard to find homes for.
DELL - SMALL BUSINESS ACHIEVEMENT - QUI RESTAURANT
Collaboration, ingenuity, love and technology are at the core of our second spot featuring celebrity chef Paul Qui's new restaurant. Paul was the Season 9 winner of the popular show Top Chef, and has since continued to push his culinary talents to the next level.
DELL - SMALL BUSINESS ACHIEVEMENT - ZACH THEATER
Our third spot features Austin based Zach Theater, a stage production company that uses cutting edge technology to enhance the audience experience on both sides of the stage. In addition, Zach has focused on providing theater classes and community based programs to children and adults in the Austin area.