Dell
ULTIMATE SOLUTIONS SERIES
We were commissioned by Dell Inc to develop, produce and deliver a multi-product, cross-promoting commercial series called Ultimate Solutions. Our client wanted the series to inform consumers about product options available through Dell.com in a way that could accomplish the task of an infomercial while being visually engaging and lifestyle oriented. No problem!
PORT ST. LUCIE HIGH SCHOOL
A video we created for Port St. Lucie High School in PSLHS in Port St. Lucie, Florida. Dell sponsors a “one-to-one” program at PSLHS so instead of textbooks, all 1700 students have laptops assigned by the school for use 24/7. It’s an awesome program to see in action and an interesting look at how technology is shaping the classrooms of today.
NEXT GENERATION MOBILITY
A project we produced and directed for Dell on location in Seattle, WA. This video features a number of current mobility solutions with narration provided by Kirk Schell, VP of Commercial Client Solutions. Our directing and producing team worked with the Dell Blue production unit and creative team to create the scenarios around the devices. Shooting locations included Seatac Airport, Kerry Park and locations throughout Seattle’s historic Pioneer Square.
HOME OFFICE
Our first spot in the series addresses the home office and focuses on six products – the XPS 13 laptop, the dual monitor station, Logitech keyboard and mouse, the Netgear wireless router and the Dell All In One Printer. Creatively, we wanted to show how technology keeps the entire family together and helps to make life easier.
HOME ENTERTAINMENT
Our second spot in the series addresses the home entertainment center and focuses on 7 products – the LGE Smart TV, Blue Ray Home Theater System, Universal Remote Control, XBox Kinect, Wireless TV Adapter, Dell Inspiron 15R Special Edition and the wireless router. Where television watching and gaming are generally passive experiences, our creative approach was to show the Media Center as the heart of the home – a place where family and friends come together to actively share experiences.
CREATIVE SUITE
Our final spot in the Ultimate Solutions series addresses the creative suite of a photography hobbyist. The featured products here are the Canon DSLR camera, The Dell XPS One desktop computer, Photoshop and Premier Elements, External Hard Drive, Photo Printer, and wireless router. Our approach was to introduce an emotional perspective where our protagonist uses technology to keep a personal record of the highlights of his family’s lives.
