Dell x Verizon featuring J. Pritchard

Our five part Day in the Life series for Dell x Verizon explores the future of enterprise through the eyes of real creators — across industries that shape our world: healthcare, education, retail, and technology.

Filmed in Manhattan Beach, CA, this installment follows twin brothers Steve and Darren Gable, founders of the pickleball apparel brand J. Pritchard.

Their story is one of collaboration, innovation, and momentum — powered by seamless connectivity. From first sketch to final shipment, we see how technology drives every thread of their business.