Hi_Tack – Let’s Dance

This was our first international project for a European agency and record label. As a remix of David Bowie’s classic pop hit we wanted to be sure we did justice to all of the parties involved while creating something fresh, hip and entertaining. With a delivery deadline of two weeks from the greenlight, we cast an amazing team of dancers and choreographers, constructed a subway set, organized a fashion show with top local designers, secured an entire office floor in the Columbia Tower – Seattle’s tallest building – and shot, edited and delivered on time. The video hit #1 on MTV’s Galaxy Chart and Dancefloor Chart for several weeks running.

Produced from script to screen by Attackships On Fire
Directed by Sam Akina
Agency: Division Film